Peter directed these four idents for the Discovery Channel, promoting the Volkswagen Caddy vehicle as the sponsor of Adventure on Discovery. They combine drawn character animation with live action, and the interaction between the two proved a fun challenge to make work. Each ident was also supplied as a 15sec version and 10sec version, so the animation required careful planning to ensure it would work seamlessly in both versions. Here are the 15 second versions of all four idents.
Director: Peter Baynton
Producer: Rick Bland
Production Company: Tandem Films
Tandem Creative Supervisors: Daniel Greaves & Simon Tofield
Animators: Peter Baynton, Jeroen Jaspaert, Filipe Alcada
Animation assistants: Thomas Bristow, Laura Nailor
Live action supervisor: Chris Gavin
Live action hand: Daniel Greaves
Agency: Iris Nation
Client: Volkswagen